Business model innovation has seen a recent surge in academic research and businessudpractice. Changes to business models are recognised as a fundamental approach to realiseudinnovations for sustainability. However little is known about the successful adoption ofudsustainable business models (SBMs). The purpose of this paper is to develop a unifiedudtheoretical perspective for understanding business model innovations that lead to betterudorganizational economic, environmental and social performance. The paper examines bodiesudof literature on business model innovation, sustainability innovation, networks theory,udstakeholder theory and product-service systems. We develop five propositions that supportudthe creation of SBMs in a unified perspective which lays a foundation to supportudorganizations to investigate and experiment with alternative new business models. Thisudarticle contributes to the emerging field of SBMs, which embed economic, environmental andudsocial flows of value that are created, delivered and captured in a value network. It highlightsudgaps for addressing the challenges of business model innovation for sustainability andudsuggests avenues for future research.
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