The total entrepreneurial activity rate in South Africa was 9.1%in 2011, compared with 8.9% in 2010, which is below the average forsimilar economies. This study examines the moderating impact of environmentaldifficulty on the relationship between planning strategies andentrepreneurial success. The authors carried out a cross-sectional interview-based study of 60 start-up entrepreneurs in the Western Cape inSouth Africa. The results show that environmental difficulty moderated therelationship of ‘opportunistic’ and ‘reactive’ strategies to entrepreneurialsuccess. No moderation effects were found for environmental difficulty onthe relationship between success and ‘complete planning’ and ‘criticalpoint planning’ strategies.
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