In general, using the magazine as plastic packaging. Different with the magazine concept edition-18, which uses flexible packaging. Flexible packaging commonly used in various fields such as food and beverage, pet food, pharmaceuticals, cosmetics, health, beauty, anbd other consumer. Flexible packaging is an innovation of the latest packaging industry. Based on the function, categorized as primary packaging, the packaging directly in contact with the contents of the product and directly related to the consumer, it is very importat to note the visualization. Visualization is commonly associated with forms, aesthetics, function and meaning. Flexible packaging the magazine concept edition of 18 despite having a modern look but still did not leave the local cultural elements are implemented through the elements of visual communication design. Elements of visual communication design contained in flexible packaging, such as illustrations, colors, text and typography. Interestingly, the flexible packaging in the magazine concept edition of 18, applying the symbols on the outside of thought in general. This is the main attraction for examination. The research method used was qualitative research methods. The purpose to understand the form, aesthetics, function and meaning contained in the flexible packaging magazine concept edition of 18.
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