Abstract ududPrima Medika Hospital, which has existed since 2002, is classified as audunique place for health care. Sophisticated medical supporting equipments andudtop medical specialists are the standard which is applied there. Besides, theudwarmth of the care and the friendliness of every staff is proponent in the processudof patient’s treatment. In effort of the promotion, each of the media’s visualudcommunication has a different role and function, as for a promotion strategy forudthe hospital. Therefore, it needs conceptual and visual planning which isudappropriate with the ethic code of hospital’s promotion. The design is purposedudfor getting media of visual communication which is effective, communicative, andudsuitable with the criteria of designing, for completing Prima Medika Hospital’sudpromotion activity and also useful for adding the promotional media, and at once,udfor introducing the hospital to the society.udThe data which was obtained from the observation, interview, literary, anduddocumentation at Prima Medika Hospital is adjusted with the promotionaludstrategy, by the research method. Teori which was applied in this study was Mass-udCommunication Theory which was proposed by Dominick and Uchayana. Then,udthe data was processed by the analysis of descriptive qualitative and synthesisuduntil the basic concept of design was acquired.ud“Hospitality” is the relevant basic concept which is used in designingudprocess for the design of visual communication for the promotion of PrimaudMedika Hospital. The concept is suitable with the friendliness and warmth whichudis already owned by each doctors and staff in Prima Medika Hospital. Thoseudcharacteristics are important for the comfort of medical process which would beudreceived by every patient. In designing process, it is already determined theudprecise and appropriate media, there are Acrylic Sign (Phone Number Extension),udBrochure, Interactive CD-ROM, Paper Bag, Roll-Up Banner, Room DirectoryudBook, Stationery (Block Note, Pencil and Eraser), Pennants, Website, andudCatalogue.udKeywords : design, media of visual communication, Prima Medika Hospital, Hospitality
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