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Consumer perceptions of electronic commerce.

机译:消费者对电子商务的看法。

摘要

Consumers’ concerns about conducting electronic business transactions and the risks involved have a vital impact on thetransition of electronic business. This paper deals mainly with consumers’ willingness to conduct Electronic-commerce andtheir knowledge of the security measures used in online transactions. In an inferential survey Human Resource (HR) andInformation Technology (IT) consumers’ perceptions of buying products and services and giving credit card informationover the Internet were compared. The results allow one to conclude that consumers generally do not trust the security ofElectronic-commerce. It was also found that IT respondents have a better knowledge of security measures used duringonline transactions than HR respondents, but are still not significantly more willing to conduct Electronic-commerce. Theconclusion drawn that it is not so much the lack of knowledge of security measures that has an impact on consumers’perceptions, but rather the issue of trust that needs to be addressed.Keywords: Electronic-commerce, consumer/customer perception, trust,
机译:消费者对进行电子商务交易的担忧以及所涉及的风险对电子商务的过渡产生了至关重要的影响。本文主要涉及消费者进行电子商务的意愿及其对在线交易中使用的安全措施的了解。在推论调查中,比较了人力资源(HR)和信息技术(IT)消费者对通过互联网购买产品和服务以及提供信用卡信息的看法。结果可以得出一个结论,即消费者通常不信任电子商务的安全性。还发现,与HR受访者相比,IT受访者对在线交易期间使用的安全措施有更好的了解,但仍不明显更愿意进行电子商务。结论表明,不仅仅是对安全措施的知识缺乏影响了消费者的认知,而是需要解决的信任问题。关键字:电子商务,消费者/客户感知,信任,

著录项

  • 作者

    Martins Nico;

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  • 年度 2001
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  • 原文格式 PDF
  • 正文语种 en
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