Most organisations use several data management and business intelligence solutions which are on-premise and, or cloud-based to manage and analyse their constantly growing business data. Challenges faced by organisations nowadays include, but are not limited to growth limitations, big data, inadequate analytics, computing, and data storage capabilities. Although these organisations are able to generate reports and dashboards for decision-making in most cases, effective use of their business data and an appropriate business intelligence solution could achieve and retain informed decision-making and allow competitive reaction to the dynamic external environment. A data management and analytic model has been proposed on which organisations could rely for decisive guidance when planning to procure and implement a unified business intelligence solution. To achieve a sound model, literature was reviewed by extensively studying business intelligence in general, and exploring and developing various deployment models and architectures consisting of naïve, on-premise, and cloud-based which revealed their benefits and challenges. The outcome of the literature review was the development of a hybrid business intelligence model and the accompanying architecture as the main contribution to the study.In order to assess the state of business intelligence utilisation, and to validate and improve the proposed architecture, two case studies targeting users and experts were conducted using quantitative and qualitative approaches. The case studies found and established that a decision to procure and implement a successful business intelligence solution is based on a number of crucial elements, such as, applications, devices, tools, business intelligence services, data management and infrastructure. The findings further recognised that the proposed hybrid architecture is the solution for managing complex organisations with serious data challenges.
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