Візуальна антропологія: можливість схоплення динамічних об’єктівud(Visual Anthropology: Ability to Visual of the Dynamic Objects)

摘要

У статті розглядається візуальна антропологія як методологічна система, що дозволяє вирішити декілька завдань одночасно. Аналізується проблема морфогенезу антропологічних і соціальних феноменів. Наголошується, що розкриті в процедурі візуалізації значення і смисли надають можливості для легітимізації певних моделей ідентичності, як групової, так і персональної.ud(Article is dedicated to the problem of the visual anthropology as methodological system. The author argues that a study of the problem of visual anthropology is the result of a multidisciplinary study of the spheres of the interaction of man and society, social groups and cultural regions. Visualization has become the main terms in the social philosophy, philosophy of culture, sociology, history and cultural studies. Researchers have developed sophisticated imaging techniques of social, cultural, psychological objects. It was not the application of spatial metaphors to describe the object of the study. There was a transition to the new methodology does not describe, and explain the object of study.udThe author made the analyze of visual anthropology as a methodological system for several tasks. First of all it isuda method for deciding of the problem of morphogenesis of anthropological and social phenomena. And the next, theudvisualization of the meanings legitimizes of the model group or personal identity.udMechanisms of visualization reveal and transform the absolute event in everyday. Thanks to this, we identify theudmechanisms of «invention of tradition» and create «imagined communities» (B. Anderson). The visualization showsudthe mechanism and criteria for the identification and creation of identity. Wearing of symbols, using the forms of verbal communication or behavior patterns – all of these elements are elements of daily visualization which reveal the absolute event, communities or a process. We visualize frame in the details of everyday life. But just in reverse order: the frame creates new forms of social order, and breaks down semantic network, iconic and functional order.udVisualization is an attempt to fix the unstable and dynamic phenomena of social reality, represent them in the visualudimages of connections and relationships, identify of semantic and functional spaces.)