This paper investigated the influence of factors on the intention to adopt Internet banking services among students of higher education in Pakistan. Theoretical framework used for this study has been adopted from Technology Acceptance Model (TAM) with four independent variables. Convenience sampling method was used with a total of valid 220 respondents, which included students of Khadim Ali Shah Bukhari Institute of Technology (KASBIT), Karachi, Pakistan. Data was collected through self administered questionnaire of two parts: Demographic and Likert scale multi-item scale for variables under study. Results indicated that convenience, perceived credibility, and perceived usefulness had significant positive influence among students on the intention to adopt Internet banking. The findings from this research would be useful for banks in the subject area, particularly for students in Pakistan.
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机译:本文调查了因素对巴基斯坦高等教育学生采用互联网银行服务的意愿的影响。本研究使用的理论框架已从具有四个独立变量的技术验收模型(TAM)中采用。共有22名有效受访者使用了便利抽样方法,其中包括巴基斯坦卡拉奇的Khadim Ali Shah Bukhari理工学院(KASBIT)的学生。通过两部分的自我管理问卷收集数据:研究变量的人口统计量表和李克特量表多项目量表。结果表明,便利性,可感知的信誉和可感知的实用性对学生采用互联网银行的意图产生了显着的积极影响。这项研究的结果对于该领域的银行特别是巴基斯坦的学生将是有用的。
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