Public displays are an increasingly ubiquitous element of our sociodigitallandscape with a strong potential to become key building blocks for AmI.For that purpose, they should have the ability to dynamically and autonomouslyselect content from web sources according to the relevance of their content to thecontinuous flow of social settings around the display. In this paper, we explore thecreation of a public display system that evaluates the relevance of content fromweb sources and selects the most relevant content according to a dynamic tagcloud that incorporates static place definitions, but is also sensitive to the peoplearound the display. We have developed and evaluate a dynamic content selectionsystem based on those principles. The results show that place visitors recognizethe sensitivity of the system to their demands and that a place tag cloud can providean important element for the interpretation of place and for the combinationof the interests expressed by the place owner and the multiple place visitors.
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