Antecedents and consequences of word of mouth - Consumer evaluation context, individualism, personality and defense ofcompanies

摘要

The papers of this thesis are not available in Munin:1: Wien, A.H. and Olsen, S.O: 'Evaluation context’s role in drivingpositive word-of-mouth intentions', available in 2: Wien, A.H. and Olsen, S.O: 'Understanding the relationship betweenindividualism and word of mouth: A self-enhancement explanation', available in 3: Wien, A.H. and Olsen, S.O: 'Personality and word of mouth: The mediating role of consumer self-confidence'. Submitted to the Journal of Consumer Marketing, not yet published.4: Colliander, J. and Wien, A.H: 'Trash talk rebuffed: consumers’ defenseof companies criticized in online communities', available in