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Shopper marketing as a success factor in manufacturing and retail marketing :the development of a guideline for bundling the potential of industry and trade in the FMCG-are

机译：购物者营销是制造业和零售营销的成功因素：制定快速消费品行业和贸易潜力的指南是

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Bauer-Hellmann Larissa;
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1. Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success [J] . Karen Pierce Goncalves Journal of Product & Brand Management . 2012,第4a5期

机译：购物者亲密感：利用营销情报推动零售成功的实用指南
2. New product success in the consumer packaged goods industry: A shopper marketing approach [J] . Lamey Lien, Deleersnyder Barbara, Steenkamp Jan-Benedict E. M., International Journal of Research in Marketing . 2018,第3期

机译：包装消费品行业的新产品成功：购物者营销方法
3. Identifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh [J] . Advanced Science Letters . 2018,第1期

机译：确定关系营销的实施后成功因素：孟加拉国私人银行业研究
4. Micro factory retailing - a radical new product, manufacturing, and marketing strategy for the automotive industry [C] . P WELLS . 2001

机译：微型工厂零售-汽车行业的根本性新产品，制造和营销策略
5. Exploring Lean Implementation Success Factors in Job Shop, Batch Shop, and Assembly Line Manufacturing Settings. [D] . Todorova, Daniela. 2013

机译：在“作业车间”，“批处理车间”和“流水线制造”设置中探索精益实施成功的因素。
6. In-person retail marketing claims in tobacco and E-cigarette shops in Southern California [O] . Joshua S. Yang, Michele M. Wood, Katelynn Peirce 2017

机译：南加州烟草和电子烟商店的当面零售营销声明
7. Stationary retail or online shop? : will the inquiry of the consumers on big online shops be so immense that they could udremove the stationary retail trade in the future? ; at the example of the fashion brand Bench and their campaign marketing [O] . Müller Vivien 2015

机译：固定零售或网上商店？：希望大型网上商店的消费者的询问是如此巨大，以至于他们可以 ud将来取消固定零售业？ ;以时尚品牌Bench和他们的竞选营销为榜样

Shopper marketing as a success factor in manufacturing and retail marketing :the development of a guideline for bundling the potential of industry and trade in the FMCG-are

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