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(Product-) PR as a tool for relationship building in brand communication using the example of the press conference of the Guide MICHELIN Germany

机译：（产品 - ）使用指南米其林德国新闻发布会的例子，pR作为品牌传播中关系建立的工具

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Schwarz Janine;
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年度 2016
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(Product-) PR as a tool for relationship building in brand communication using the example of the press conference of the Guide MICHELIN Germany

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