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Social Media Marketing : Opportunities and risks inthe context of commu-nications policy at the example of the company Sozialservice gemeinnützigeGmbH der Stadt Rochlitz

机译：社交媒体营销：以公司为例的沟通政策背景下的机遇和风险sozialservicegemeinnützigeGmbHder stadt Rochlitz

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Linke Anett;
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年度 2012
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1. Without Social Media Use Policy, Companies Are Exposed to Risk [J] . Andrea Young Butane-Propane News . 2018,第1期

机译：没有社交媒体使用政策，公司暴露于风险
2. Leveraging social media: Initially it may seem complicated, but the trick is to carefully evaluate the opportunities and the risks social media offers to the business world [J] . Pascal Theore, Zoheir Boualga CA Magazine . 2013,第9期

机译：利用社交媒体：最初看起来似乎很复杂，但诀窍是仔细评估社交媒体给商业世界带来的机遇和风险
3. Information Activities: Strategic Communications, Information Operations, Media Operations, Social Marketing and Marketing in Context [J] . J. F. WOOD The Royal engineers journal . 2012,第2期

机译：信息活动：战略传播，信息运营，媒体运营，社交营销和上下文营销
4. Disentangling the drivers of brand benefits: Evidence from social media marketing of two cosmetics companies [C] . Constantinos K. Coursaris, Wietske Van Osch International Conference on Telecommunications and Multimedia . 2016

机译：解读品牌利益的驱动力：两家化妆品公司的社交媒体营销证据
5. An exploratory study of the opportunities and challenges of social media in meeting relationship marketing goals in sport organizations. [D] . Abeza, Gashaw Zergaw. 2012

机译：社会媒体在实现体育组织中关系营销目标方面的机遇与挑战的探索性研究。
6. Risk as Social Context: Immigration Policy and Autism in California [O] . Christine Fountain, Peter Bearman -1

机译：作为社会背景的风险：加利福尼亚州的移民政策和自闭症
7. Social media marketing of non-profit-organizations with examples from Foodwatch and Greenpeace : to what extent does Foodwatch and Greenpeace Marketing operate via social media channels and how does this effect the opportunities and risks related to the transparency of the organization? [O] . Göbel Anna 2016

机译：非营利组织的社交媒体营销，以及来自Foodwatch和绿色和平组织的例子：Foodwatch和绿色和平组织营销在多大程度上通过社交媒体渠道运作，这如何影响与组织透明度相关的机会和风险？

Social Media Marketing : Opportunities and risks inthe context of commu-nications policy at the example of the company Sozialservice gemeinnützigeGmbH der Stadt Rochlitz

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