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Brand policy in the German leisure industry : which elements of the brand strategies are used by large German leisure companies to keep their brands freshed up? Analysis based on best practices.

机译：德国休闲产业的品牌政策：大型德国休闲公司使用哪些品牌战略元素来保持品牌的快速发展？基于最佳实践的分析。

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Schütte Marie Sophie;
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Brand policy in the German leisure industry : which elements of the brand strategies are used by large German leisure companies to keep their brands freshed up? Analysis based on best practices.

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