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Event-Marketing : customer retention andudcustomer acquisition by the use of emotional staging through the example of Mercedes-Benz Driving Experience Sylt 4MATIC Driving Experience Lech

机译：事件营销：客户保留和 ud梅赛德斯 - 奔驰驾驶体验sylt和4maTIC驾驶体验Lech

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Hancioglu Cem;
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1. Mercedes-Benz Driving Experience 2008 [J] . Vietnam business forum . 2008,第40期

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5. Capturing and Analyzing Human Driving Behavior to Improve Road Travel Experience [D] . Liu, Ruilin. 2017

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6. The Characteristics of Sleepiness During Real Driving at Night—A Study of Driving Performance Physiology and Subjective Experience [O] . David Sandberg, Anna Anund, Carina Fors, 2011

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7. Conceptualizing customer-company patronizing behavior: Nostalgia-charged experiences driving prosocial behavior and commitment [O] . Filippovits Diana, Jokela Iiris 2015

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Event-Marketing : customer retention andudcustomer acquisition by the use of emotional staging through the example of Mercedes-Benz Driving Experience Sylt 4MATIC Driving Experience Lech

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