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Analysis of marketing measures of a regional and national beer brand interms of crossmediality : Comparing Hoepfner and Becks

机译：区域和全国啤酒品牌交叉性的营销措施分析：比较Hoepfner和Becks

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Liebich Markus;
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Analysis of marketing measures of a regional and national beer brand interms of crossmediality : Comparing Hoepfner and Becks

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