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The marketing of fairs as cultural heritages for the increase in attrac-tiveness of destinations in the stress field of sociocultural sustainability and economic profit : illustrated by the example of the Munich Oktoberfest

机译：将博览会作为文化遗产的营销，在社会文化可持续性和经济利益的压力领域吸引目的地的吸引力：慕尼黑慕尼黑啤酒节的例子说明

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The marketing of fairs as cultural heritages for the increase in attrac-tiveness of destinations in the stress field of sociocultural sustainability and economic profit : illustrated by the example of the Munich Oktoberfest

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