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Analysis of the marketing activities for the '4. Dresdner Schlössernacht' 2012 concerning its effect on regional and national target groups based on a selection of marketing criteria

机译：根据选择的营销标准分析2012年“第四届德累斯顿城堡之夜”营销活动对区域和国家目标群体的影响

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Finsterbusch Anja;
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Analysis of the marketing activities for the '4. Dresdner Schlössernacht' 2012 concerning its effect on regional and national target groups based on a selection of marketing criteria

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