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Online-Marketing of Bicycles in recreational Sports : how does the marketing of bicycle manufacturers has been changed by the new media and what influence can be assigned to the E-Bike?

机译：休闲运动中自行车的在线营销：新媒体如何改变自行车制造商的营销，以及对电动自行车有何影响？

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Kietzmann Marius;
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Online-Marketing of Bicycles in recreational Sports : how does the marketing of bicycle manufacturers has been changed by the new media and what influence can be assigned to the E-Bike?

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