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The competition between Airbnb and classic hotel industry : how the luxury hotel industry can udprotect itself on the example of the Mandarin Oriental Hotel Group

机译：airbnb与经典酒店业的竞争：豪华酒店业如何发展以文华东方酒店集团为例保护自己

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Erman Bengisu;
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2. The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry [J] . Zervas Georgios, Proserpio Davide, Byers John W. Journal of marketing research . 2017,第5期

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3. Brand tourism effect in the luxury hotel industry [J] . Lee Seunghwan, Kim Dae-Young Journal of Product & Brand Management . 2021,第1期

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4. The Role of Multisensory Marketing and Brand Experience in the Luxury Hotel Industry: Exploring the Effects on Customer Perceived Value and Brand Strength [C] . Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase Summer AMA Conference . 2018

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7. Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb [O] . Makarand Mody, Lydia Hanks 2019

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The competition between Airbnb and classic hotel industry : how the luxury hotel industry can udprotect itself on the example of the Mandarin Oriental Hotel Group

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