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Green sells! : a study of the appearance of packaging and the effect of label printing for products on the purchase decision of consumers

机译：绿色卖！：研究包装外观和产品标签印刷对消费者购买决定的影响

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Schlösser Martin;
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年度 2015
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1. The power of putting a label on it: green labels weigh heavier than contradicting product information for consumersa?? purchase decisions and post-purchase behavior [J] . Ulf J. J. Hahnel, Oliver Arnold, Michael Waschto, Frontiers in Psychology . 2015,第4期

机译：在标签上贴标签的力量：绿色标签比对消费者而言矛盾的产品信息重？购买决策和购买后行为
2. Do labels influence purchase decisions of food products? Study of young consumers of an emerging market [J] . Kumar Niraj, Kapoor Sanjeev British Food Journal . 2017,第2期

机译：标签会影响食品的购买决定吗？研究新兴市场的年轻消费者
3. How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions [J] . ULF J.J. HAHNEL, SEBASTIAN GOELZ, HANS SPADA Journal of Consumer Behaviour . 2014,第5期

机译：绿色如何适合我？消费者在做出绿色购买决定时，会在心智上将感知到的产品属性与其特定领域的动机相匹配
4. The effect of green packaging and green advertising on brand image and purchase decision of Teh Kotak product [C] . H. Purnama International Symposium on Management . 2019

机译：绿色包装与绿色广告对TEH Kotak产品的品牌形象和购买决策的影响
5. Green products and green marketing: Factors affecting consumers' purchases of green products. [D] . Donikini, Rajyalaxmi. 2013

机译：绿色产品和绿色营销：影响消费者购买绿色产品的因素。
6. The power of putting a label on it: green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior [O] . Ulf J. J. Hahnel, Oliver Arnold, Michael Waschto, -1

机译：在标签上贴标签的力量：绿色标签比针对消费者的购买决定和购买后行为的矛盾产品信息要重
7. The power of putting a label on it: Green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior [O] . Ulf J. J. Hahnel, Oliver eArnold, Michael eWaschto, 2015

机译：贴上标签的力量：绿色标签比消费者购买决策和购买后行为的产品信息更重要

Green sells! : a study of the appearance of packaging and the effect of label printing for products on the purchase decision of consumers

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