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he right product to the right people in the right way : Analysis of Word-of-Mouth marketing mechanisms and their measurement in terms of success using as an example Word-of-Mouth marketing agency “Buzzer”

机译：口碑营销机构“蜂鸣器”口碑营销机制分析及其口碑测量

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1. Word-of-mouth marketing gets people buzzing [J] . RICHARD KARPINSKI B to B . 2005,第7期

机译：口碑营销使人们蜂拥而至
2. Influencer marketing. How word-of-mouth marketing can strengthen your organization's brand. [J] . Rhoda Weiss Marketing health services. . 2014,第1期

机译：有影响力的营销。口碑营销如何增强您组织的品牌。
3. Understanding medical tourists: Word-of-mouth and viral marketing as potent marketing tools [J] . Eugene Yeoh, Khalifah Othman, Halim Ahmad Tourism management . 2013,第FEBa期

机译：了解医疗游客：口碑传播和病毒式营销是有效的营销工具
4. Research on the combinatorial innovation of word-of-mouth spreading marketing based on the perspective of green marketing [C] . Jing Shaoping, Tao Yuhong 2010 International Conference on Future Information Technology and Management Engineering . 2010

机译：绿色营销视角下的口碑传播营销组合创新研究
5. Impact of Word-of-mouth Marketing on Consumer Buying Behaviour in Telecommunication Service Providers in Kwara [D] . Oladeji, Oladoke Sunday. 2018

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6. Integrating self-determined needs into the relationship among product design willingness-to-pay a premium and word-of-mouth: a cross-cultural gender-specific study [O] . Faheem Gul Gilal, Jian Zhang, Naeem Gul Gilal, 2018

机译：将自主需求整合到产品设计支付意愿和口碑之间的关系中：跨文化的针对性别的研究
7. Viral Marketing on Facebook : with word-of-mouth to success using the example of Puzzle.de and Starkalender.de [O] . Rothe Nadine 2014

机译：Facebook上的病毒式营销：使用puzzle.de和starkalender.de的例子，通过口口相传获得成功
8. "Selling the Drama": Army Marketing Strategies and the Future of Word-of-Mouth Marketing. [R] . Darling, B. C. 2017

机译：“卖戏”：军队营销策略和口碑营销的未来。

he right product to the right people in the right way : Analysis of Word-of-Mouth marketing mechanisms and their measurement in terms of success using as an example Word-of-Mouth marketing agency “Buzzer”

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