Postcards are purchased both as souvenirs – objects that authenticate pastudexperiences and speak through nostalgia – and as collection items – objectsudthat add to the narration of our personal past. They are sent to relatives andudfriends as charismatic views of the sociality and culture of the visited other.udThe postcard is purchased as a mass-produced view of a given society,udproduced within the given societal borders. The handwriting of the personaludbeneath the caption of the social transforms the public into private, the socialudimage into an individual memento.udThis paper examines the role of postcard images as vehicles narrating pastudinstances. Pinned on one’s notice board, the social image is transformed into audpersonal narration – one connected to one’s past and therefore worthy to beudremembered and talked about.
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