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The role of perceived value in vertical brand extensions of luxury and premium brands

机译：感知价值在奢侈品牌和高端品牌垂直品牌延伸中的作用

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作者
Dall'Olmo Riley, Francesca; Pina, Jose M.; Bravo, Rafael;
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年度 2015
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原文格式 PDF
正文语种 en
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1. Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction [J] . Nicolas Pontes, Mauricio Palmeira, Colin Jevons Journal of retailing and consumer services . 2017,第jana期

机译：垂直线扩展的品牌专业知识和感知的一致性逆转：扩展方向的调节作用
2. The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success [J] . Christina Sichtmann, Adamantios Diamantopoulos Journal of the Academy of Marketing Science . 2013,第5期

机译：感知品牌全球性，品牌起源形象和品牌起源扩展对品牌扩展成功的影响
3. The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success [J] . Christina Sichtmann, Adamantios Diamantopoulos Journal of the Academy of Marketing Science . 2013,第5期

机译：感知品牌全球性，品牌起源形象和品牌起源-延伸对品牌延伸成功的影响
4. The Role of Multisensory Marketing and Brand Experience in the Luxury Hotel Industry: Exploring the Effects on Customer Perceived Value and Brand Strength [C] . Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase Summer AMA Conference . 2018

机译：多士道营销和品牌经验在奢侈品酒店业的作用：探索对客户感知价值和品牌实力的影响
5. Luxury Fashion Brands: How Brand Personality, Mediated by Perceived Brand Luxury, and Moderated by Brand Experience, Contributes to Brand Equity [D] . Jia, Han. 2017

机译：奢侈时尚品牌：如何繁体人格，被感知品牌奢侈品的人格，并受品牌体验的主持，有助于品牌股权
6. The Role of Identification in Consumers Evaluations of Brand Extensions [O] . Longinos Marin, Salvador Ruiz De Maya, Alicia Rubio -1

机译：标识在消费者对品牌扩展的评估中的作用
7. The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention [O] . Natee Srisomthavil, Nuttapol Assarut 2018

机译：感知假冒奢侈品牌扩散对奢侈品牌价值观的影响和赞助意图

The role of perceived value in vertical brand extensions of luxury and premium brands

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