This study aims to identify risks that affect purchasing behavior andudpurchase intention in people who do online shopping and domiciled in Indonesia.udThis study is expected to provide a deeper insight in identifying the influence ofudrisks of purchase on the attitude and purchase intention in online shoppingudbehavior.udThe study was conducted using a survey method that is distributed to 150udrespondents in Indonesia, namely those who have done online shopping . Analysisudof the data calculations is performed using simple linear regression and multipleudlinear regression with the program tools IBM SPSS Statistics Version 20.udThe results showed that the attitude of the respondents are affected byudfinancial risk, product risk, non-delivery risk, convenience risk, infrastructureudvariables, and returns policy. As in this study also identifies that purchaseudintention in online shopping behavior is influenced by subjective norms,udperceived behavioral control and attitude. And lastly, it was found that onlineudshopping behavior are affected by the purchase intention and not influenced byuddomain specific innovativenes
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机译：本研究旨在确定影响在印度尼西亚进行在线购物和居住的人们的购买行为和购买意愿的风险。该研究有望在识别购买风险对态度和购买意愿的影响方面提供更深刻的见解。 ud这项研究是使用调查方法进行的，该调查方法分发给了印度尼西亚的150名 U受访者，即那些进行过在线购物的人。使用程序工具IBM SPSS Statistics Version 20使用简单的线性回归和多元超线性回归对数据计算进行分析 ud。结果表明，受访者的态度受财务风险，产品风险，未交付影响风险，便利风险，基础设施变数和退货政策。正如本研究还确定的那样，网购行为中的购买意图受到主观规范，行为理解控制和态度的影响。最后，发现网上购物行为受购买意向的影响，而不受 uddomain特定创新的影响
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