PARENTAL PERCEPTION OF THE IMPACT OF TELEVISION ADVERTISEMENTSudON CHILDREN’S BUYING BEHAVIOR

摘要

These research objectives are to examine the parental perception of the impact ofudtelevision advertisements on children’s buying behavior. The data used in this study wereudgathered by spread the questionnaires to parents in Magelang. Descriptive statistic was used toudanalyze the data. The result showed that parents agree that their children love watchingudtelevision. They believe that television was important factor affecting children’s demand for audproduct. It is also indicates that television advertisements provide children knowledge aboutudproducts and brands. Parents were disagreeing that their children play important role in familyudbuying decision.