首页> 外文OA文献 >CONSUMER INTENTION TO PIRATE DIGITAL PRODUCTS:udTHEORY OF PLANNED BEHAVIOR ANDudETHICS THEORY PERSPECTIVE
【2h】

CONSUMER INTENTION TO PIRATE DIGITAL PRODUCTS:udTHEORY OF PLANNED BEHAVIOR ANDudETHICS THEORY PERSPECTIVE

机译:消费者对pIRaTE DIGITaL产品的意图:计划行为理论与实践道德理论观点

摘要

Digital products such as software, music, movie, book, and picture are vulnerable againstuddigital piracy. The losses caused by digital products piracy keep increasing over years inudIndonesia. Long histories of intellectual property protection are unable to suppress piracyudbehavior. Several studies have been done to find factors that affect consumer intention toudpirate digital products. However, study about intention to commit digital piracy inudIndonesia is limited. Therefore, this study tries to examine consumer intention to pirateuddigital products.udThis study use adapted survey questionnaire with 218 university students as theudsample. Ten research hypotheses were tested using multiple regression analyses. Theudresults are three out of ten hypotheses were rejected, while one hypothesis could not beudexamined due to reliability problem. Attitude toward digital piracy shows significant andudpositive impact toward intention to commit digital piracy, while moral obligation hasudsignificant and negative impact toward intention to commit digital piracy. Two variablesudof TPB (subjective norms and perceived behavioral control) were found to haveudinsignificant impacts on intention to commit digital products piracy.ud
机译:诸如软件,音乐,电影,书籍和图片之类的数字产品容易受到 uddigital盗版的攻击。在印尼,数位产品盗版造成的损失多年来持续增加。悠久的知识产权保护历史无法抑制盗版行为。已经进行了几项研究来发现影响消费者对数字产品的需求的因素。但是,关于在 uddonesia中进行数字盗版的意图的研究非常有限。因此,本研究试图检验消费者对盗版 uddigital产品的意图。 ud本研究采用适应性调查问卷,以218名大学生为样本。使用多重回归分析测试了十个研究假设。结果是十分之三的假设被拒绝,而其中一个假设由于可靠性问题而无法被拒绝。对数字盗版的态度对实施数字盗版的意图显示出显着和非决定性的影响,而道德义务对进行数字盗版的意图则具有不显着和消极的影响。发现TPB的两个变量 udp(主观规范和感知的行为控制)对实施数字产品盗版的意图有无显着影响。 ud

著录项

  • 作者

    Setiawan Budi;

  • 作者单位
  • 年度 2012
  • 总页数
  • 原文格式 PDF
  • 正文语种
  • 中图分类

相似文献

  • 外文文献
  • 中文文献
  • 专利

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号