The purpose of this study was to know whether brand image, motivation toudpublish manuscript, affiliation with School of Medicine, Gadjah Mada University,udand prior publication experience in journals of the School of Medicine influencedudthe interest to publish in those journals. The higher the numbers of respondentsudshowing interest to publish in the journals, the better are chances to select highudquality manuscripts with potentially more citations and broader readership.udA sample survey was conducted involving 120 respondents, who may sendudtheir manuscripts to the journals. Questionaires for data collection were adaptedudfrom Shukla (2010) to measure the interest to publish manuscript, from Sondoh etudal. (2007) for perception on brand image, and from Miller and Bedeian (2010) forudmotivation to publish. The questionaires were distributed to respondents and selfadministeredudbefore being handed to the researcher.udResults of the study suggest that perception on brand image is the strongestudpredictor of interest to publish manuscripts in journals catered by the School ofudMedicine, Gadjah Mada University. Motivation to publish only weakly predictsudinterest to publish, and is not significant statistically. Affiliation and priorudpublication do not seem to be associated with interest to publish. Efforts toudimprove brand awareness, recognition, and perceived associations with positiveudattributes of the journals would increase manuscript submission, citations andudreadership among loyal readers and writers. Brand image is a useful feature inudmarketing theories which can be applied in the improvement of manuscriptudsubmission to academic journals.
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