PENGARUH KETERLIBATAN PSIKOLOGISudTERHADAP KETERLIBATAN PERILAKU ANGGOTAudDALAM KOMUNITAS VIRTUAL:udSTUDI PADA KOMUNITAS KULINERudNATURAL COOKING CLUB INDONESIA

摘要

Development of Information Communication Technology (ICT) andudinternet usage which have been growing rapidly in the late 20th century raisedudphenomena in the social sciences and study of management. One of theseudphenomena is the increasing amount of presence and development of virtual orudonline communities and forums. Unlike in the past, the development of ICT andudthe presence of virtual communities allow internet users to be producer or cocreatorudof messages or information. This means that the users –especially thoseudwho are members or engaged in the virtual communities- no longer simply act asudpassive recipients of information, but they have the opportunity and can choose toudplay an active role in producing and disseminating information within theudcommunity. In the last two decades, the involvement or engagement of members ofudvirtual communities has become a concern for academics and practitioners inudmanagement, particularly in the field of e-business.udNatural Cooking Club Indonesia (NCC) is one of the largest onlineudculinary communities in Indonesia, which does not only serve as a group thatudprovides information on processing and presenting cuisines; but through itsudonline and offline activities, the community has been thriving as a community thatudbecame a place for its members (even for those who can not cook) to shareudinformation and experiences. With more than 16,000 members in 2014, thisudevidence shows interests in the processing and presentation of cuisines has neveruddeclined in Indonesia. In fact, one of the main focuses of entrepreneurships inudIndonesia is dominated by culinary business. With members of NCC asudrespondents, this research aims to study psychological engagement of members inudan online culinary community and its impact on their participation and word ofudmouth