PENGARUH KEPERCAYAAN DAN KESADARANudMASYARAKAT TERHADAP PROGRAMudTANGGUNG JAWAB SOSIAL DAN LINGKUNGANud(TJSL) PADA ASOSIASI PERUSAHAANudStudi Pada Perusahaan PetroChina Internasional (Bermuda) Ltd – Sorong, Papua Barat

摘要

This study aims to determine the public perceived, trust and communityudawareness about the activities of the Corporate Social Responsibility (CSR) inudCompany PetroChina International (Bermuda) Ltd. CSR is a moral responsibilityudto society, especially for native people that are in the vicinity of the Company'sudoperations. Through these responsibilities, the Company is required to take intoudaccount the consequences of its presence on the local community through variousudsocial activities as a part of any business activists aimed at improving the standardudof living and welfare.udThe Independent variables of this study is variable perceived CSR,udCommunity Trust of CSR, and awareness of CSR. The Dependent variable is theudAssociation of the company.udThe study was conducted using a survey method that is distributed to 155udrespondents, namely people living in villages-villages around the area ofudoperations of the Company. Analysis of the data calculations performed usingudsimple linear regression and multiple linear regression with the program toolsudIBM SPSS Statistics Version 20.udThe results showed that CSR is perceived (perceived CSR) by theudcommunity does not have an influence on the association of the company, but theudawareness and public trust has significantly positive effect on the association ofudthe company. As in this study also identified that CSR is perceived (perceivedudCSR) affect public trust in the CSR program. And lastly, there was no differenceudin the perception of the company if the association in terms are respondent genderudand age, but there are differences in the perception of the company if theudassociation in terms is the level of public education.