PENGARUH KEPERCAYAAN DAN KESADARAN MASYARAKATudTERHADAP PROGRAM TANGGUNG JAWAB SOSIAL DANudLINGKUNGAN (TJSL) PADA ASOSIASI PERUSAHAANudStudi Pada Perusahaan PetroChina Internasional (Bermuda) Ltd – Sorong, Papua Barat

摘要

This study aims to determine the public perceived, trust and community awareness aboutudthe activities of the Corporate Social Responsibility (CSR) in Company PetroChina Internationalud(Bermuda) Ltd. CSR is a moral responsibility to society, especially for native people that are inudthe vicinity of the Company's operations. Through these responsibilities, the Company isudrequired to take into account the consequences of its presence on the local community throughudvarious social activities as a part of any business activists aimed at improving the standard ofudliving and welfare.udThe Independent variables of this study is variable perceived CSR, Community Trust ofudCSR, and awareness of CSR. The Dependent variable is the Association of the company.udThe study was conducted using a survey method that is distributed to 155 respondents,udnamely people living in villages-villages around the area of operations of the Company. Analysisudof the data calculations performed using simple linear regression and multiple linear regressionudwith the program tools IBM SPSS Statistics Version 20.udThe results showed that CSR is perceived (perceived CSR) by the community does notudhave an influence on the association of the company, but the awareness and public trust hasudsignificantly positive effect on the association of the company. As in this study also identifiedudthat CSR is perceived (perceived CSR) affect public trust in the CSR program. And lastly, thereudwas no difference in the perception of the company if the association in terms are respondentudgender and age, but there are differences in the perception of the company if the association inudterms is the level of public education.