KAJIAN STRATEGI KOMUNIKASI VISUALudIKLAN MINUMAN ENERGIudPRODUKSI P.T. SIDO MUNCULud(Studi Kasus Iklan Kuku Bima Ener-G Versi Wisata padaudTayangan Televisi Tahun 2011-2013)

摘要

ABSTRACTududThesis entitled: "Study of Visual Communication Strategies Againts Energy Drink Ads Produced By PT udSido Muncul (Case Study to The Kuku Bima Ener-G Television Ads version Mari Berwisata di Negeri udSendiri in the year 2011-2013)" examines the visual strategy Againts energy drink ads branded Kuku udBima Energy. This study aims to determine 1) the background PT. Sido Muncul presenting Kuku Bima udEnergy television ads version Mari Berwisata di Negeri Sendiri; 2) the visual strategy; and 3) the udvisual form in the television ads. This study used qualitative methods, the approach used is uddescriptive-analytic case study in the form of a detailed and in-depth narrative. The research udprocess is based on data mining and correlation to accumulate information relating to visual udstrategies and advertising structures. The analysis used the aesthetics Monroe Beardsley, explains udthat there are three characteristics that become traits make good (beautiful) of aesthetic objects udin general, (a) unity;ud(b) complexity; and (c) (intensity). Kuku Bima Energy is an energy drink brand produced by PT Sido udMuncul Semarang, to maintain its market position and to strengthen customer loyalty to the brand, udthe company launched television ads version Mari Berwisata di Negeri Sendiri. Results from this udstudy is that Kuku Bima Energi on the branding process had to use nationalism to make the consumers udby raising the values of tourism and cultural arts through a television. So that the image of udnationalist and passion for local cultural has attached to Kuku Bima Energi and has been tied udconsumer emotionally.ududKeywords: Kuku Bima Energy, brand, branding, visual strategies,udaesthetics