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Bay Days: The Managerial Revolutions and the Hudson’s Bay Company Department Stores, 1912‑1939

机译:Bay Days:管理革命和哈德逊湾公司百货商店,1912-1939

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摘要

North American business history has long been dominated by a belief in the centrality of entrepreneurial innovation to corporate success. This paper looks at the history of the Hudson's Bay Company Stores Department and attempts to explain from within the traditional business-history framework the company's prolonged inability to create a profitable chain of department stores in Western Canada. During the interwar years the HBC was highly competitive in its marketing methods and up-to-date in its business structure. Indeed, the company's failure seems to have stemmed in large measure from these very factors, from its excessive reliance upon scientific management formulas and organizational theories. It was only during the Depression that the Bay was able to recoup its losses by moving away from the professional orthodoxies of the twenties, returning to older business structures, and deciding on a more consumer-oriented approach.
机译:长期以来,北美商业历史一直以对企业家创新对公司成功的中心性的信念为主导。本文着眼于哈德逊湾公司百货公司的历史,并试图从传统的商业历史框架内解释公司长期无法在加拿大西部建立有利可图的百货公司链。在两次世界大战期间,HBC的营销方式和最新的业务结构都极具竞争力。的确,该公司的失败似乎很大程度上源于这些因素,因为它过度依赖科学的管理公式和组织理论。只是在大萧条时期,海湾才能够通过摆脱二十年代的专业正统观念,恢复到较旧的业务结构并决定采用一种更加面向消费者的方法来弥补损失。

著录项

  • 作者

    Monod David;

  • 作者单位
  • 年度 1986
  • 总页数
  • 原文格式 PDF
  • 正文语种 en
  • 中图分类

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