Globalization and European integration increase the claim for better quality in freight transport andlogistics services. The paper focuses on the evaluation of different quality attributes of transport servicesin a significant segment in the Swiss freight market. The paper is based on conjoint analysis, generated bydiscrete binary choices between alternatives of hypothetical transport services, described by acombination of four attributes articulated on different levels. The estimated results confirm the highimportance of punctuality and avoidance of damages. It could also show the statistically significantrelation of the declining value of time with increasing distance.
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