AN EXPLORATORY STUDY OF THE PROFILES OF MICRO, SMALL, AND MEDIUM ENTERPRISES IN THE HANDICRAFT SECTOR IN THE AREA OF YOGYAKARTA CITY

摘要

The aims of the study were (1) to identify the profiles of Micro, Small, and Medium Enterprises (MSME) in the handicraft product sector in Yogyakarta City in the 2015 period, (2) to identify actual problems faced by business owners involved in the business in MSME in Yogyakarta City in order that the government of Yogyakarta City finds it easy to provide solutions, and (3) to find out efforts that have been made by business owners involved in the business in MSME in Yogyakarta City to Solve the problems they face in order that the offered solutions are more effective. This was an exploratory study. The research object was MSME in the handicraft sector in Yogyakarta City. The research population comprised all business owners in MSME in the handicraft sector in seven districs in Yogyakarta City, namely Kotagede, Kraton Mantrijeron, Mergangsan, Tegalrejo, Umbulharjo, and Wirobrajan. The data on the number of business owners in the handicraft sector referred to the data on the membership in the National Handicraft Council of Yogyakarta City. The sample in the study was selected by means of the purposive sampling technique. In-depth interviews and questionnaires were used collect data on the profiles, business types, problems, and effort that had been made to solve the problem faced by business owners in MSME, while data on the number and identify of business owners in MSME referred to data in the National Handicraft Council of Yogyakarta City. Based on the results of the study, it could be concluded that several general conditions and problem s faced by business owners in MSME were, among others, the capital financing, increase in raw materials prices, decrease in people’s purchasing power affecting the product order, facilities from the National Handicraft Council in the form of exhibitions and other promotions which could not be enjoyed by all business owners in MSME (due to different treatments for business owners in MSME), and tax imposition which was the same for all levels of turnover or sales. Much of the training that business owners in MSME had attended needed follow-ups. Therefore, this became a thing that needed attention from government of Yogyakarta City. Business owners had made a variety of efforts autonomously to solve the problem they faced. The efforts included, among others, establishing joint business groups facilitating a variety of their attempts in marketing, capital financing, and industry sharing.udKeywords: Profiles of MSME in Yogyakarta City, Handicraft Sector