Proyecto de expansión de nuevas líneas de comercialización de productos de construcción para la empresa Ferretesa ubicada en la parroquia Eloy Alfaro del Cantón Quito en la Provincia de Pichincha

摘要

FERRETESA hardware store is a company dedicated to the marketing of hardware and construction in the city of Quito, offering the public quality products at competitive prices in the market. In all this research work, administrative, commercial and financial techniques FERRETESA expand possibilities for a new line of products (iron and would outline) with added value for its customers is investigated.