Planteamiento del modelo de Administración de Relaciones con los Clientes CRM (Customer Relationship Management) aplicado al Banco Internacional S.A. a nivel nacional.

摘要

The growing range of products and financial services to which the ecuadorian market is subject as well as the laws or regulations imposed by the government have compelled Financial Institutions to change their Strategic Focus Product, in which the customer is who adapts needs to offer products to a customer´s strategic approach, which products and services are tailors to the needs of customers, where the organization must offer products and services specifically for each customer.The customer centric organizations integrate their strategies and processes to a management model customer relation CRM, this in order to understand what are the expectations and experiences of customer, in order to obtain a base in which can be addressed to the products, services, processes an people, to meet the needs of customers over time.