The change in Consumption Tendencies of Young People attributed by Closing of Laforet Harajuku Matsuyama : Part 4 Situation after Closing of Laforet Harajuku Matsuyama

摘要

The closing of Laforet Harajuku Matsuyama which had contributed to young people's fashion might seriously affect not only young people's fashion but also apparel shops. The utility situations of shops moved to shopping street from Laforet Harajuku Matsuyama and EMIFULL MASAKI which was suburban and large shopping mall, were investigated. The results were as follows ; 1) The utility of shops moved to shopping street were low compared with business time in Laforet Harajuku Matsuyama. The main reason was location of shops which might relate to inconvenience in one stop shopping. 2)The utility of EMIFULL MASAKI was not so high. The main reason was inconvenient accessibility.