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Weather and the psychology of purchasing outdoor-movie tickets

机译:天气和购买户外电影票的心理

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摘要

The consequences of many economic decisions only materialize in the future. To make informed choices in such decision problems, consumers need to anticipate the likelihood of future states of the world, the state-dependence of their preferences, and the choice alternatives that may become relevant. This complex task may expose consumers to psychological biases like extrapolative expectations, projection bias, or salience. We test whether customers are affected by such biases when they buy advance tickets for an outdoor movie theater, a real-world situation that, due to the availability of reliable weather forecasts, closely resembles a stylized decision problem under risk. We find that customers' decisions are heavily influenced by the weather at the time of purchase, even though the latter is irrelevant for the experience of visiting the theater in the future. The empirical evidence cannot be fully explained by a range of candidate rational explanations, but is consistent with the presence of the aforementioned psychological mechanisms.
机译:许多经济决策的后果只会在未来实现。为了在此类决策问题中做出明智的选择,消费者需要预测世界未来状态的可能性,其偏好的状态依赖性以及可能相关的选择替代方案。这项复杂的任务可能会使消费者承受心理上的偏见,例如外推性期望,投射偏见或显着性。我们测试客户在购买室外电影院的预售票时是否受到这种偏见的影响,在现实世界中,由于可获得可靠的天气预报,这种情况非常类似于处于风险中的程式化决策问题。我们发现,购买者的决定在很大程度上受购买时天气的影响,即使后者与将来参观剧院的体验无关。经验证据不能通过一系列候选理性解释得到充分解释,但与上述心理机制的存在是一致的。

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