Cooperative service provisioning with OTT players: An explorative analysis of telecommunication business models

摘要

The contribution of this paper is manifold. First, it provides a cooperation taxonomy for partnerships between telecommunication operators and Over-The-Top service providers. Second, it explores the impact of cooperative service provisioning on the telecommunication operator's business model. As a result of a literature review seven types of service cooperation are identified. A business model ontology is used to assess value creation activities, customer relations and financial aspects for three generic value creation patterns. Results indicate that cooperation facilitates innovation, quality, service differentiation and tailored customer services.