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Tariff-Mediated Network Effects versus Strategic Discounting: Evidence from German Mobile Telecommunications

机译:关税中介网络效应与战略贴现:德国移动电信的证据

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摘要

Mobile telecommunication operators routinely charge subscribers lower prices for calls on their own network than for calls to other networks (on-net discounts). Studies on tariff-mediated network effects suggest this is due to large operators using on-net discounts to damage smaller rivals. Alternatively, research on strategic discounting suggests small operators use on-net discounts to advertise with low on-net prices. We test the relative strength of these effects using data on tariff setting in German mobile telecommunications between 2001 and 2009. We find that large operators are more likely to offer tariffs with on-net discounts but there is no consistently significant difference in the magnitude of discounts. Our results suggest that tariff-mediated network effects are the main cause of on-net discounts.
机译:通常,移动电信运营商在其自己的网络上向订户收取比向其他网络的通话更低的价格(在线折扣)。有关关税介导的网络效应的研究表明,这是由于大型运营商使用在线折扣来损害较小的竞争对手。另外,对战略折扣的研究表明,小型运营商使用网络折扣以较低的网络价格做广告。我们使用2001年至2009年间德国移动电信资费设置数据测试了这些影响的相对强度。我们发现,大型运营商更可能提供具有在线折扣的资费,但折扣幅度没有始终存在显着差异。我们的结果表明,关税介导的网络效应是网上折扣的主要原因。

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