With the unchanging high failure rate of M&As, recent research is putting an increasing emphasis on Cultural Due Diligence (CDD) and socio-cultural Post-Merger Integration (PMI) Management. Nevertheless, the state of the art on CDD is still rare, leading to the fact that its actual value for a successful PMI remains unclear. Addressing this gap is the basic objective of this paper. In more detail the paper tries to clarify whether CDD is a necessary prerequisite for a successful PMI. The paper finds that the CDD process creates considerable value for the subsequent PMI as it facilitates a fast and smooth cultural integration and as such accelerates the operative integration of M&As.
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