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How eBay Sellers set 'Buy-it-now' prices - Bringing The Field Into the Lab

机译:eBay卖家如何设定“立即购买”价格 - 将实地带入实验室

摘要

In this paper we introduce a new type of experiment that combines the advantages of lab and field experiments. The experiment is conducted in the lab but using an unchanged market environment from the real world. Moreover, a subset of the standard subject pool is used, containing those subjects who have experience in conducting transactions in that market environment. This guarantees the test of the theoretical predictions in a highly controlled environment and at the same time enables not to miss the specific features of economic behavior exhibited in the field. We apply the proposed type of experiment to study seller behavior in online auctions with a Buy-It-Now feature, where early potential bidders have the opportunity to accept a posted price offer from the seller before the start of the auction. Bringing the field into the lab, we invited eBay buyers and sellers into the lab to participate in a series of auctions on the eBay platform. We investigate how traders' experience in a real market environment influences their behavior in the lab and whether abstract lab experiments bias subjects' behavior.
机译:在本文中,我们介绍了一种结合了实验室和现场实验优势的新型实验。该实验是在实验室中进行的,但使用的是来自现实世界的不变的市场环境。而且,使用了标准主题库的子集,其中包含在该市场环境中进行交易的经验的那些主题。这保证了在高度受控的环境中对理论预测的检验,同时也确保不会错过该领域表现出的经济行为的特定特征。我们采用建议的实验类型来研究具有“立即购买”功能的在线拍卖中的卖家行为,即早期潜在竞标者有机会在拍卖开始之前接受卖家发布的报价。将现场带入实验室后,我们邀请eBay买卖双方进入实验室,以参加在eBay平台上进行的一系列拍卖。我们调查交易者在真实市场环境中的经验如何影响他们在实验室中的行为,以及抽象实验室实验是否偏向受试者的行为。

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