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The Effects of the Coffee Trademarking Initiative and Starbucks Publicity on Export Prices of Ethiopian Coffee

机译:咖啡商标倡议和星巴克宣传对埃塞俄比亚咖啡出口价格的影响

摘要

The Ethiopian government initiated the Ethiopian Coffee Trademarking and Licensing Initiative in 2004 for three coffee origins: Sidama, Yirgacheffe and Harar. Following a court case between Starbucks and the Ethiopian government regarding this initiative, Oxfam organized a publicity campaign. This paper evaluates the effect of these interventions on the export prices of trademarked Ethiopian coffees. We find that the prices of the trademarked coffees increased by about 10% following these interventions. The magnitude of this change is comparable with the farm gate prices reported in the literature; however, we cannot establish direct causation or observe the passthrough into farm gate prices.
机译:埃塞俄比亚政府于2004年发起了埃塞俄比亚咖啡商标和许可计划,该计划针对以下三个咖啡来源:Sidama,Yirgacheffe和Harar。在星巴克与埃塞俄比亚政府就此倡议提起诉讼之后,乐施会组织了一场宣传运动。本文评估了这些干预措施对埃塞俄比亚商标咖啡出口价格的影响。我们发现,经过这些干预,商标咖啡的价格上涨了约10%。这种变化的幅度可与文献中报道的农场大门价格相媲美。但是,我们无法建立直接因果关系,也无法观察到对农场门价格的传递。

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