A modern fairy tale drama on the ABC network, Once Upon A Time recasts the animated Disney princesses as live-action heroines. Building on Disney scholarsu27 research, I study how the company uses synergy to establish a connection between a primetime television show and a childrenu27s franchise. Through a textual analysis of the showu27s main princess, Snow White, I discover that Once Upon A Timeu27s Snow White establishes a more modern, dynamic image of the original princess, indicating that the Disney Company is moving in a new direction. However, the show still preserves the characteru27s status as a traditional Disney princess who upholds the companyu27s brand.
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