Location Based Service Application Design for Mobile Promotion SME’s Product and the Nearest Bank Service Information

摘要

The Micro, small, and medium enterprises play a significant role towards the community’s economic so it should be supported and developed in order to make a tough and highly competitive economic player. Unfortunately, if we see the condition of the Micro, Small, and Medium Enterprises (SME’s) in Yogyakarta city they are still in a frail condition in many aspects in developing their enterprises. Nowadays, most of the SMEs products have been recently published through SMEs exhibitions which are conducted by Communication Forum City Government in which were 14 sub-district participated. This publications effort have several obstacles in extending the publication area because right now is still limited in Yogyakarta city areaudThe Methodology used in this research is data collecting that is related to the research topic by observation, experiment and library research. This research analyzes the need of the application design like the customer need, SME’s administrator need, its distribution and kind of bank service.udFrom the result of this research it can be concluded that a location based mobile promotion application design for a SME’s product has been created, so it can be the marketing media of SME’s product by utilising the push notification service to give the new and fast information. This application design could be used to extend the publication area and give the detailed information about the proposed location, the route, road direction so the consumer will not get lost, and also give detailed information about the SME’s product, ATM (automatic Vending Machine) or the nearest branch bank so it can help the consumer while doing the transaction or whenever when they need the banking services.ududKey Words: location based services, mobile promotion, Micro, Small and Medium Enterprises (SME’s)