¿Se merece la publicidad un museo? Estudio y análisis mundial de los museos de publicidad

摘要

The changes occurring in both the design of museums from the 70s, and advertisingcommunications in recent decades, has provoked the reflexion about the absence ofan international museum of advertising that has a physical space to showcase theircollections and an area of study or research in this field. Thus, from the analysis ofthe importance that has taken advertising for market economy and society on the onehand and how the new technologies of information and communication haveinfluenced the way of thinking about communication on the other, the authorsestablish the museological lines where this hypothetical museum should focus fromthe study of the bibliography about the subject. In a second phase they proceededwith a detailed analysis of museum projects, physically based, addressing theadvertising field today. The outcome of the analysis, without forgetting thetheoretical framework, it is concluded because of the breadth of the subject, amuseum about the discipline should be considered as a national entity but withprospects and international relations through research a nd s tudy. T his f act c an b ecarried out thanks to the technology that brings us to almost any experience.