A limited number of ‘cashless transaction’ studies addressed the issue that the mode ofpayment affects perceptions of money and purchase behaviour, the majority of theresearch is in the area of the credit card payment mode. Credit card based researchhas shown that when a credit card based payment is used, the volume, value and typeof products purchased increase. Whether this is due to the credit element or to the‘cashless or mobile’ element of the transaction is not known. The notion that thetangibility of cash influences perceptions of money is not novel, but it is untested. Thisdiscussion paper suggests that under conditions of cash, there is awareness(conscious/unconscious) that a possession of value transferred and this perceptionmay well have a direct impact on people’s perception of money and their spendingbehaviour.
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