コンセプト エンジニアリング ノ セオリー ト ウエノハラシ チュウサンカンチ ノ コウキョウ コウツウ タイケイ サイコウチク ノ タメノ デマンド ミニバス ノ コンセプト

摘要

To conceive, to design, to develop, to produce, to market and to deliver are natural and fundamental procedures to introduce entirely new products and/or services to the market. Author of this article learned this formula when he translated "Made in America" written by MIT profrssors in 1989. With his knowledges and experiences he acquired through his careers at Toray Industries and through his fifteen years of serveses at Teikyo University of Science and Technology, he theorized these procedures into "Theory of Concept Engineering".To illustrate the point, he described the development procedures of entirely new products at Fuji Film Co.Ltd., a "film camera", and, next, he explained the building process of "demand mini bus concept and its prototype" to meet challenges at the remote areas in the city of Uenohara, where relentress depopulation is going to realize.After laborious jobs to compile passengers demand for future demand mini bus systems from inquiries sent for 2,000 inhabitants in the remote areas of the city, he successfully produced possible volumes of passengers both in weekdays and weekend, to show that demand mini bus concept will be able to be sustainable and feasible.