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Role of Product Characteristics, Reference Group, Retail Environments, and Promotion in Creating Influence Power, Impulsive Buying, and Autobiographical Memory

机译：产品特征，参考小组，零售环境和促销在创造影响力，冲动购买和自传记忆方面的作用

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作者
Kasali Rhenald; Haryanto Jony Oktavian; Rhenald Kasali; Jony Oktavian Haryanto;
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年度 2009
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原文格式 PDF
正文语种 en
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Role of Product Characteristics, Reference Group, Retail Environments, and Promotion in Creating Influence Power, Impulsive Buying, and Autobiographical Memory

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